Using Proximity Marketing Solutions For Real Estate Sales 3 Key Benefits

Dated: 12/04/2017

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Benefit #1: Notify Potential Clients When They Drive Past

Proximity marketing finds clients instead of asking them to find you. Place a GO in the house or within 300 feet of the road and trigger notifications directly to potential client’s mobile phones. They can open the notification and find out more or schedule a tour directly from the information page. It’s a spontaneous interaction and Android users don’t even need an app to receive notifications – this capability is built right into most mobile phones.


Benefit #2: Give Your Clients Property Information Where They Want It, On Their Phones

No more remembering to print out property information sheets and asking clients to shuffle through the papers throughout home tours. Deliver home details in vivid color directly to their devices while they’re in the home.

Upon arriving at a property, a notification will be sent to the client’s lock screen. When they open the screen and click on the notification link, they arrive at a custom page for the house they are viewing. The information is pulled directly from the MLS including photos, property data, and virtual tour.


Benefit #3: Enhance Your Open House Event

Visitors receive notifications as they arrive creating a more personalized open house experience. Not only does this keep visitors informed, it shows that agents are technologically savvy and promotes brand awareness for the Realtor and their agency.

This is a relatively new way for real estate professionals to market their inventory. Using proximity marketing solutions, a realtor can market directly to potential client’s mobile phones when they come within 100 yards of a home that is listed for sale.

Here’s how proximity marketing works. You have a tiny wireless piece of hardware that can fit in the palm of your hand called a GO that they give you at no charge and can be placed anywhere in the home. Using a web-based platform called GO SERVICES (which is what you pay for), you decide the promotional message and link you want to program with your GO. The GO broadcasts your message and link up to 100 yards and can be viewed as a notification by nearby phones & devices with Bluetooth and Location enabled.

There is even an upgraded version ofGO SERVICES called GO PLUS that you can use to share an ad that includes an image, some details about the real estate offer, your phone number, and website or video link. This ad can be saved to people’s mobile phones and shared to other mobile phones or to Facebook. Image title

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Ted Daigle

About Ted Daigle – Realtor Having the right real estate agent means having an agent who is committed to helping you buy or sell your home with the highest level of expertise in your local market. T....

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